Mindblown: a blog about philosophy.

The Back Half of the Hourglass Is Where Your Best Growth Lives written by John Jantsch read more at Duct Tape Marketing The Marketing Hourglass has 7 stages: Know, Like, Trust, Try, Buy, Repeat, Refer. Most small businesses have systems for the first five. They know how to get found, how to build some trust,…

7 Steps to Small Business Marketing Success – Episode 3 written by John Jantsch read more at Duct Tape Marketing Catch the Full Episode Overview For 20 years, small business marketing came down to one question: can Google find you? That still matters. It is no longer the whole answer. Buyers now ask ChatGPT, Perplexity,…

7 Steps to Small Business Marketing Success – Episode 1 written by John Jantsch read more at Duct Tape Marketing Catch the Full Episode   Overview Most small business owners blame their marketing when growth stalls. They hire a new agency, rebuild the website, launch another campaign — and six months later, nothing has changed.…

You’re Renting Your Lead Flow. Here’s What That’s Actually Costing You. written by John Jantsch read more at Duct Tape Marketing If your largest paid channel disappeared tomorrow, platform shuts down, algorithm changes, cost doubles, your pipeline is gone inside 30 days. If that’s true, you don’t have a Growth Engine. You have a rented…

7 Steps to Small Business Marketing Success – Episode 2 written by John Jantsch read more at Duct Tape Marketing Catch the Full Episode Overview Most small business owners are not failing at marketing because they lack effort. They are failing because they lack a foundation. In this solo episode of the Duct Tape Marketing…

Why Producing More Content Is Making Some Businesses Invisible written by John Jantsch read more at Duct Tape Marketing An accounting firm at about $2.5 million in revenue came to me after publishing a monthly blog post for 3 years. Mostly tax updates and compliance news. Traffic was flat. Inbound inquiries were rare. They were…

Why Clarity Comes Before Strategy written by John Jantsch read more at Duct Tape Marketing Catch the Full Episode   Overview Most small business owners blame their marketing when growth stalls. They hire a new agency, rebuild the website, launch another campaign — and six months later, nothing has changed. In this solo episode, John…

Why Trust Matters More Than Marketing Now written by John Jantsch read more at Duct Tape Marketing Catch the Full Episode   Overview Most law firms are invisible online. Not because they lack credentials, but because they have confused looking professional with being trustworthy. In this episode of the Duct Tape Marketing Podcast, John Jantsch…

The New Kind of Invisible: AI Can’t Find Your Business written by John Jantsch read more at Duct Tape Marketing Try this right now. Open ChatGPT, Perplexity, or Claude. Type three questions your best customer would ask before hiring someone like you. Does your business show up? I’ve run this test with dozens of small…

The Reason Your Marketing Feels Broken (And Why More Tactics Won’t Fix It) written by John Jantsch read more at Duct Tape Marketing I’ve given this diagnosis so many times it has a name: Random Acts of Marketing.SEO aimed at one audience. Paid ads targeting another. The website describes the business differently than the founder…