Category: Marketing

The Future of Ad Tracking: Navigating the Google Analytics Landscape written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Julian Juenemann In this episode of the Duct Tape Marketing Podcast, I interviewed Julian Juenemann, the founder of JJAnalytics, a company that helps businesses adopt the data-driven way of…

The Digital Tools Every Business Owner Needs & The Exact Ones I Use written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I decided to go solo and talk about a topic that’s been on my mind…

Leveraging a Fractional Marketing Officer for Growth written by John Jantsch read more at Duct Tape Marketing Ever felt like you’re racing against the clock, juggling multiple marketing tasks without a moment’s respite? Imagine if there was an extra set of hands on deck, someone with experience and strategic vision who could step in just…

Weekend Fav – October 21 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they…

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast, I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics. With a…

The Importance of Simple Messaging for Marketing Success written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast, I interviewed Ben Guttmann, a marketing and communications expert, professor, and author of Simply Put: Why Clear Messages Win —…

Weekend Favs October 28: Fueling Small Business Growth and Marketing Innovation written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. This weekend’s selection of tools can significantly aid in your marketing strategy,…